Matsusaka Beef is sourced only from Ito Ranch in Mie Prefecture, two hours east of Osaka. One of Japan's most decorated cattle producers, they have been operating for over 70 years and deliberately limit their herd to 700 head per year, a decision that allows farmers to give individual attention to each animal, and has earned them multiple consecutive Grand Champion titles at the Matsusaka Beef Cattle Carcass Contest.
To carry the Matsusaka name, only female virgin cows that have never calved are eligible. They are raised six months longer than traditional Japanese Black cattle, giving each animal as much time as possible to fatten up. Ito Ranch raises each on a diet customised to its individual health, in low-stress conditions, with regular grooming to promote blood flow.
The result is the marbling density and depth of flavour that has placed Matsusaka among Japan's Three Great Beefs.